Monday, October 27th, 2008
I was recently reading an article in Entrepreneur Magazine written by Robert Kiyosaki of RichDad.com. The article was titled “Rich Returns - Go Big or Go Home. Even in a bad economy, one truth about marketing still stands: You have to spend more to make more.” I can understand why you might want to stop reading there, however there was some excellent points to be made in this article. One of which is the idea that those who maintain during rough times will soar during good times. Even though this article was not specifically written with the Real Estate Agent in mind, the principles are still the same.
Below is an excerpt from this article that is definitely worth a read:
“A few days ago, I spoke at a luncheon with approximately 500 local business leaders. I began with these words: “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business.”
I then showed them my local newspaper, pointing to the headline “Businesses Are Struggling.” I opened the newspaper and said, “I can tell you who will be in business.” I pointed to a full-page ad for a local appliance store, “I’ll bet money that this business will be here next year. Why? Because this business is advertising more aggressively than its competition.”
I’ve written about the importance of advertising and promotion in the past. I’ve shared my rich dad’s lesson that when business drops off, many entrepreneurs listen to their accountant’s advice and cut back on advertising and promotion. That’s the worst thing you can do. When times get tough, your job is to promote more, not less.
My rich dad’s lesson was to never stop promoting: Promote whether the economy is strong or weak; promote even when you may not have the money. If you have no money, stand on a street corner at lunchtime with a sign hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get a suntan.
Obviously it takes more than just promotion to do well. To be successful, a business also requires strong fundamentals and a desirable product or service. During tough economic times, though, even some good businesses fail; some businesses shrink and other grow. When a business closes, its customers migrate to the business that fights hard and stays open. Businesses that promote while others cut their ad budgets have a better chance of getting bigger…even if the economy is shrinking. ”
Now I hope you take a minute before you dismiss everything you just read because you think it doesn’t apply to you or to the Real Estate market in general. Although no one can tell us for sure when the Real Estate market will bounce back, we can be certain that at some point it will. So now is the time to make an impression in your local community. By being present now you will may not only survive but exceed your expectations of what can be done in this market.
If you’re ready to be the Influence in your community, Agent Influence can help. Visit our products page to find out more about our website options.
Tags: Marketing in Tough Economy
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Wednesday, October 22nd, 2008
After wrapping up a week at the California Association of Realtors show in Long Beach, California we are thrilled to say that we received an overwhelmingly positive response to our Agent Influence Website opportunities for Agents, Brokers & Rental Agencies.
With over 12,000 attendees at this years show it was apparent that agents and brokers were out in search of information about the current state of the industry and the tools that would help them reach out to the local community!
We wanted to take a minute to thank everyone who stopped by for your visit at our booth at the California Association of Realtors Expo last week! The show was a huge success for us and we look forward to working with many new agents, brokers and property managers in the near future!
Whether you stopped by because you are currently in the market for a website or were just curious as to how Agent Influence can help you reach out to your community, we hope you were at least able to learn a little bit more about our company and what we have to offer. (Some of you may have stopped by just to see if our vampire salesman was real or to trick-or-treat and we’re ok with that too!)
On Friday, October 17th, the LA Times featured coverage of the C.A.R. Expo on the front page of the business section. One of the leading issues addressed in the article and at the convention was how to enhance your business while the downturn churns on. Phil Jones of Coldwell Banker Coastal Alliance was quoted as saying, “Consumers want daily updates on their neighborhoods.”
With Agent Influence, our real time neighborhood statistics are just one of many features that will help you enhance your business. Branded Craigslist templates for all of your featured listings, community blogs, neighborhood stats and more, will help you become the influence in your community! Also remember that all Agent Influence websites include either in-office or online training to make sure you get the most out of your new website!
If you are considering making a website purchase, have questions about our service or would like a detailed demo of one of our website packages, please feel free to call us at 866-581-3482!
Tags: CA Assoc of Realtors Expo Follow Up
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Monday, September 8th, 2008
We understand that today’s climate in the real estate industry poses a greater marketing challenge to agents than ever before. It used to be that an agent could simply list a home in MLS and expect multiple offers within a matter of days. Under current market conditions properties are taking weeks or months to sell and clients have put increased demands on their agents to aggressively market their homes. Agents have to find cost effective methods of marketing a property to the satisfaction of their clients while minimizing the risk of overspending on real estate that may take months to sell.
After years of managing national interactive marketing campaigns for some of the largest real estate firms in the country, we know that making these web applications, technologies and tools available to local agents provides them an extraordinary advantage in their own communities. Agent Influence websites are designed to provide an effective, affordable, local marketing option for agents and brokers. Our professionals created a website built on proven marketing principles. Our website products are not just flash and style, they help agents and brokers reach out to their local communities, enabling home buyers and sellers to access real time information about their local real estate market.
Agent Influence website and marketing options are built on proven results from years of real estate marketing experience and tested market research. We don’t believe that feature packed data driven websites should be reserved only for the big guys with large IT departments and unlimited marketing budgets. We’ve done the sophisticated work of incorporating these features to simplify their cost and availability to you.
Tags: About Us
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